How Digithril Transformed Dial 1 Plumbing’s Digital Growth

Dial 1 Plumbing is a leading plumbing company based in Arlington, Texas, serving residential and commercial clients. They approached Digithril to expand their online footprint, strengthen local market dominance, and improve lead generation.

Contact Us Now

Problems We Identified

  • ✅ Outdated Website Design

    • The website had a slow loading speed, non-responsive elements on mobile, and lacked strong CTAs (Calls-to-Action).

    ✅ Poor Local SEO Visibility

    • The business was struggling to appear in Google’s Local 3-Pack despite having strong service quality.

    • Several inconsistencies were found across directory listings (NAP issues).

    ✅ Weak Social Media Presence

    • Facebook and Instagram profiles were either inactive or filled with generic, non-engaging posts.

    ✅ Underperforming Online Ads

    • Previous Google Ads campaigns were poorly optimized, with low CTR (Click-Through Rates) and high CPC (Cost Per Click).

For best Solutions Contact us

💡 Our Solutions

  • At Digithril, we built a comprehensive strategy that focused on brand elevation, targeted traffic growth, and lead generation.

    Website Development

    • Full redesign focusing on user-friendly navigation, fast loading speed (under 2.1 seconds), and mobile responsiveness.

    • Integrated clear CTAs like “Request Service” and “Call Now” buttons on every page.

    • Added live chat support for instant customer interaction.

    Search Engine Optimization (SEO)

    • Deep keyword research to target service-specific, local-intent search terms (e.g., “Emergency Plumber Arlington”).

    • Built location-specific service pages and optimized on-page SEO (titles, meta descriptions, alt texts).

    • Fixed technical SEO issues: improving site structure, internal linking, and implementing schema markup.

    Local SEO

    • Optimized and verified Google My Business profile.

    • Built 100+ local citations across top business directories.

    • Launched a consistent review generation campaign to boost ratings.

    Social Media Marketing (SMM)

    • Created a monthly content calendar with engaging posts: plumbing tips, customer testimonials, before-after service photos, and emergency service promotions.

    • Ran localized Facebook and Instagram ads to target homeowners in Arlington and surrounding areas.

    Google Ads Campaigns

    • Designed high-converting Google Search Ads targeting emergency plumbing, leak repair, drain cleaning, and installation services.

    • Implemented ad extensions (callout, sitelink, and location extensions) for better visibility.

    • Conducted weekly optimization: adjusting bids, pausing low-performing ads, and A/B testing ad copies.

📈 The Results

KPI

Before

After Digithril

Website Speed

5.4 seconds

2.1 seconds

Organic Traffic Growth

–

+120%

Local Map Pack Visibility

Limited

Top 3 in key service areas

Social Media Engagement

Low

+170% increase

Lead Generation (Form Submissions + Calls)

–

+38%

Google Ads ROI

1.9x

4.1x

✅ 120% Increase in Organic Traffic
 ✅ 170% Boost in Social Media Engagement
 ✅ 38% Increase in Qualified Leads
 ✅ 4.1x Return on Google Ads Spend
 ✅ Top 3 Google Local Map Ranking in Target Areas

Conclusion

Through a complete digital transformation — combining website development, strategic SEO, targeted social media marketing, and high-performing Google Ads — Dial 1 Plumbing is now thriving online, generating more leads, and growing their local dominance.

👉 If you want results like this, partner with Digithril and let’s elevate your business today!

Contact US now