Project Overview

Crystal Cleany is a cleaning products brand offering household cleaning solutions such as mop lotion, toilet cleaner, drain cleaner (Red Sweepy), hand wash, and dishwashing liquid.

The objective of this project was to build a strong social media presence, increase brand awareness, and attract distributors and potential customers through consistent social media marketing.

The Challenge

At the beginning of the project, the brand was facing several challenges:

• Very limited social media presence
• Low engagement on Facebook posts
• No consistent content strategy
• Low brand awareness in the market

Because of these issues, the brand was not reaching potential distributors or customers effectively.