Project Overview

Gentec Software is an IT solutions company providing POS systems, ERP solutions, and business management software. The goal of this project was to increase the website’s organic visibility, improve keyword rankings in Google, and generate quality leads from the Middle East market, especially Oman.

The Challenge

When the project started, the website had several SEO issues that were limiting its performance:

• Very low organic traffic
• Target keywords ranking on page 4–5 of Google
• Poor on-page SEO optimization
• Weak internal linking structure
• Several technical SEO issues affecting indexing

Because of these issues, the website was not generating consistent organic leads.