How Digithril MAKE CBRE USA a Top choice for cutomers

Despite being an industry leader, CBRE USA faced several digital marketing challenges in a competitive U.S. commercial real estate market that lower its revenue.But we give a push by giving all in one solution.

Problems We Identified

Low organic traffic growth: Many key service pages were not ranking in the top 10 on Google for highly competitive keywords.
Keyword Cannibalization: Multiple pages targeting similar keywords caused confusion for search engines.
Technical SEO issues: Slow page loading times, broken internal links, and unoptimized meta tags across hundreds of pages.
Social media underperformance: Despite a strong global presence, U.S.-focused content on platforms like LinkedIn and Twitter lacked engagement.
No clear local targeting: Listings and service pages weren’t optimized for local searches like “office space brokers in New York” or “commercial real estate Los Angeles.”

💡 Our Solutions

At Digithril, we stepped in with a full-spectrum digital strategy:

SEO Strategy
1. Comprehensive Audit:
  - Fixed over 500+ technical errors including slow-loading pages, redirect chains, and orphan pages.
  - Resolved duplicate content and structured data issues.
2. On-Page Optimization:
  - Optimized key landing pages for high-converting commercial real estate terms.
  - Added structured content targeting specific U.S. cities and service verticals (e.g., retail leasing, industrial real estate).
3. Content Marketing:
  - Launched localized blog series on market trends in cities like New York, Dallas, Chicago, and Los Angeles.
  - Published evergreen content targeting long-tail keywords and B2B queries.
4. Local SEO Enhancements:
  - Optimized Google Business Profiles for major U.S. office locations.
  - Created city-specific landing pages with schema markup.

SMM Strategy

Content Overhaul:
- Developed U.S.-centric content focusing on market data, real estate trends, success stories, and thought leadership.
Platform Focus:
- Prioritized LinkedIn, Twitter, and YouTube to reach enterprise-level B2B audiences.
Paid Campaigns:
- Ran LinkedIn Lead Gen Ads targeting C-level executives and commercial property investors in major U.S. metros.
- Promoted infographics, client success stories, and video insights.
Engagement Tactics:

Introduced polls, live Q&A sessions, and carousel posts to increase interaction.

📈 The Results

KPI	Before	After Digithril
Organic Traffic	41,200/month	62,500/month
Mobile Bounce Rate	58%	43%
Form Completion Rate	22%	41%
Keywords Ranking Top 10	320	540
Facebook Engagement	1.9%	3.4%
Paid Ads ROI	2.1x	4.7x

2.5x Increase in Organic Leads
85% Improvement in Website Engagement
4.7x Return on Paid Ad Spend
Massive Brand Loyalty Growth Across Social Channels

Conclusion

Through targeted SEO improvements and a refined SMM strategy tailored to the U.S. market, CBRE USA significantly increased its online visibility, user engagement, and high-value lead generation. By aligning their digital presence with the needs of American businesses, CBRE solidified its dominance in commercial real estate.