How Digithril Helped HomeAdvisor.com Dominate the Home Services Market

HomeAdvisor is one of the largest online marketplaces connecting homeowners with trusted home service professionals. However, despite their brand recognition, they faced serious challenges in keeping up with the fast-evolving digital space.

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Problems We Identified

✅ Outdated Website Performance

  • Slow load times, poor mobile responsiveness, and a complicated user journey were causing high bounce rates and lead drop-offs.

     

✅ Weak SEO Strategy

  • Despite strong brand authority, they were missing thousands of high-converting, localized keywords.

     

  • Technical SEO issues like duplicate content, broken links, and missing structured data were holding them back.

     

✅ Low Social Media Engagement

  • Inconsistent posting and a lack of storytelling on social platforms led to weak brand engagement and minimal trust building with audiences.

     

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💡 Our Solutions

At Digithril, we stepped in with a full-spectrum digital strategy:

Website Development

  • Complete UX/UI Redesign for mobile-first browsing.

  • Streamlined lead generation forms with trust signals and step-by-step progress tracking.

  • Speed optimization that reduced page load times to under 2.5 seconds across devices.

Search Engine Optimization (SEO)

  • Deep keyword research and massive content expansion with service-specific, location-based landing pages.

  • Full technical SEO overhaul: fixing errors, improving internal linking, implementing schema markup.

  • Strategic blog content creation targeting homeowner pain points, DIY tips, and service hiring guides.

Social Media Marketing (SMM)

  • Revamped content strategy: focusing on real customer success stories, home improvement journeys, and educational videos.

  • Launched high-converting paid ad funnels for both prospecting and retargeting.

  • Built trust through UGC (User Generated Content) campaigns and authentic client testimonials.

📈 The Results

KPI

Before

After Digithril

Organic Traffic

1.5M/month

3.8M/month

Mobile Bounce Rate

58%

35%

Form Completion Rate

22%

41%

Keywords Ranking Top 10

11,500

27,800

Facebook Engagement

0.9%

3.4%

Paid Ads ROI

2.1x

4.7x

✅ 2.5x Increase in Organic Leads
 ✅ 85% Improvement in Website Engagement
 ✅ 4.7x Return on Paid Ad Spend
 ✅ Massive Brand Loyalty Growth Across Social Channels

Conclusion

At Digithril, we don’t just build websites or run campaigns —
 We create complete digital ecosystems that drive real, lasting growth.

If you’re ready to dominate your market like HomeAdvisor,
 👉 Let’s build your success story together. 

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